Delivering Next-Generation Digital Experiences

February 10, 2015

Becoming a digital business is imperative for all organizations that wish to deliver the next wave of revenue growth, service excellence, and business efficiency. Today’s enterprises need to connect “experiences” to outcomes, encompassing the entire customer engagement lifecycle. Line-of-business (LOB) and IT leaders have come to agree on the key business priorities: to grow revenue, acquire and retain customers, and improve customer satisfaction—all while reducing costs and minimizing risk.

Spotlight

ROI Revolution, Inc

ROI Revolution is a retail-focused online advertising agency based in Raleigh, NC. We manage millions of dollars in monthly ad spend for 290+ clients spread out among 7 countries. The company’s 145+ team leverages statistical data from our own internal tools as well as Google Analytics, to provide transparency in their marketing efforts and maximize ROI for all of their clients. Among other things, what our clients love most about our company is that we deliver results.

OTHER WHITEPAPERS
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BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

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Ad Tech High-level Reference Architecture: Demand Side Platform

whitePaper | November 30, 2021

This document provides a simplified reference architecture for Demand Side Platform datastores for real-time bidding and campaign reporting using Aerospike as the datastore technology. Aerospike’s Hybrid memory architecture™ coupled with its built-in parallelism enables sub-millisecond latencies and millions of operations per second throughput on large data sets, even on a single server. Aerospike achieves these impressive figures through its strong consistency mode, which is required in numerous application use cases. Optimized for hardware at the storage, network and CPU layers, Aerospike can run on 25% to 35% of the server footprint of other NoSQL databases while maintaining five nines or more uptime.

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Podcast Advertising Provides Up to 30x Higher Lift vs Other Channels

whitePaper | April 8, 2021

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. Claritas’ proprietary measurement tools help marketers measure the effectiveness of their podcast and other advertising campaigns, measuring conversions both online and off. Our tools can isolate conversion data by creative, audience, channel and much more.

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Digital out of home: realizing the potential

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

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CHATBOTS FOR ADVERTISING ENGAGEMENT AUTOMATION

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.

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Spotlight

ROI Revolution, Inc

ROI Revolution is a retail-focused online advertising agency based in Raleigh, NC. We manage millions of dollars in monthly ad spend for 290+ clients spread out among 7 countries. The company’s 145+ team leverages statistical data from our own internal tools as well as Google Analytics, to provide transparency in their marketing efforts and maximize ROI for all of their clients. Among other things, what our clients love most about our company is that we deliver results.

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