Designing Ads for Digital Displays Getting the most impact from the medium

March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Spotlight

Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners is one of the largest independent agencies on the West Coast. It’s known for providing highly creative, fully accountable marketing solutions to a broad array of partners including MINI Cooper, Blue Shield, Columbia, Sorel, Nature Made, Greyhound, PNC and Allergan. The agency was named Small Agency of the Decade in 2010, one of the best places to work by AdAge in 2012, and was recognized by Outside magazine 5 years in a row as one of the Best Places to Work in America. Core services include integrated advertising, data analytics, digital marketing, communications planning, web development, brand identity, design and strategic brand consulting. As a member of Worldwide Partners, Inc., a global network of independent agencies, BSSP has access to outstanding resources for insight and campaign implementation around the globe.

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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Display Advertising: The Billboards of the Web

whitePaper | December 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.

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The complete guide to facebook advertising

whitePaper | December 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

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THE STATE OF MEASUREMENT, PRIVACY, AND COMPLIANCE: Privacy and Compliance Top List of Advertiser Priorities

whitePaper | May 21, 2021

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

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Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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Spotlight

Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners is one of the largest independent agencies on the West Coast. It’s known for providing highly creative, fully accountable marketing solutions to a broad array of partners including MINI Cooper, Blue Shield, Columbia, Sorel, Nature Made, Greyhound, PNC and Allergan. The agency was named Small Agency of the Decade in 2010, one of the best places to work by AdAge in 2012, and was recognized by Outside magazine 5 years in a row as one of the Best Places to Work in America. Core services include integrated advertising, data analytics, digital marketing, communications planning, web development, brand identity, design and strategic brand consulting. As a member of Worldwide Partners, Inc., a global network of independent agencies, BSSP has access to outstanding resources for insight and campaign implementation around the globe.

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