Digital out of home: realizing the potential

January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

Spotlight

Flint Group of Agencies

Flint Group delivers strategic, integrated marketing, PR and communications expertise in both traditional and non-traditional spaces, blending the art, science and technology of our industry. Established in 1946, the agency employs more than 100 professionals throughout the upper Midwest and serves a diverse list of businesses, industries, government entities and not-for-profit clients. No matter the marketing communication challenge, we have diverse resources at the ready to deliver just the right mix of talent and expertise to meet our clients’ needs - not only from our agency, but from specialized insights and capabilities offered by our key partners throughout North America. We are committed to giving clients our all in, doing what’s right to help you grow your business and stay successful.

OTHER WHITEPAPERS
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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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2022 Digital Advertising Trends: A Top 10 List for Publishers

whitePaper | June 2, 2022

The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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Display Advertising: The Billboards of the Web

whitePaper | December 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.

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Paid advertising in a world of rising cost

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

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Spotlight

Flint Group of Agencies

Flint Group delivers strategic, integrated marketing, PR and communications expertise in both traditional and non-traditional spaces, blending the art, science and technology of our industry. Established in 1946, the agency employs more than 100 professionals throughout the upper Midwest and serves a diverse list of businesses, industries, government entities and not-for-profit clients. No matter the marketing communication challenge, we have diverse resources at the ready to deliver just the right mix of talent and expertise to meet our clients’ needs - not only from our agency, but from specialized insights and capabilities offered by our key partners throughout North America. We are committed to giving clients our all in, doing what’s right to help you grow your business and stay successful.

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