Display Advertising at Scale

According to eMarketer, the overall U.S. programmatic display ad market will grow 44.2% to $25.23 billion from $17.50 billion in 2016. Publishers are looking for a way to attract even more brand advertisers that are still spending more than 80% of their budgets on traditional media.

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Brass

We’re Brass. We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for regional, national and global brands. We bring together brilliant minds across acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – all under one roof.

OTHER WHITEPAPERS
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BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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Unlocking the creative power of social media marketing

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

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Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

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FAST 101 - A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | October 18, 2022

FAST or Free Ad-supported Streaming TV refers to the new linear distribution model that delivers pre-programmed content to a mass audience via connected devices. What makes it different from AVOD (Advertising-supported Video on Demand) is – linear content distribution. In simpler terms, a FAST channel is like a traditional TV channel that has fixed programming, schedules, and advertising. On the other hand, the AVOD model, apart from being ad-based, lets viewers choose what they want to watch in an on-demand manner.

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Powering a Programmatic Revolution Through APIs

whitePaper | September 23, 2022

You have quality content and a highly engaged audience on your site. You are a line item on every Fortune 100’s marketing plan. You opened up your site to programmatic demand because of what the technology promised to offer: “target the right user, at the right time, for the right price.” And it has delivered on that promise for both you and your advertisers. But your CPMs have been declining for a decade. Your display ads have become almost worthless, you’ve tried adding new units like video and native to the mix. Now your site is bloated, load times are unbearable, and your core audience is noticing. You feel helpless to turn it around.

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Spotlight

Brass

We’re Brass. We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for regional, national and global brands. We bring together brilliant minds across acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – all under one roof.

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