DRIVING THE DIGITAL DEAL

While “digital retailing” is quickly becoming one of the automotive industry’s most buzzed-about terms, it may also be one of its most misunderstood. Too many dealers, digital retailing represents a mere extension of traditional website lead generation, with tools ranging from car payment calculators to credit approval forms. It can also be perceived as a threat to longstanding operational best practices and a loss of control over the deal. But new research shows that digital retailing is shaping the automotive online car shopping experience to the benefit of both dealers and consumers alike by helping save consumers time and helping dealers sell faster and more effectively.

Spotlight

Urja Communications Pvt. Ltd.

In today’s world of RealTime marketing and the Internet of Things, where industries are being transformed and turned upside down, opportunity and threat lie so close together that it becomes crucial to go to market with distinctive communication, at dizzying speed, at scale. Digital agencies need to work closely, as extended arms of clients with the capability to create communication at scale, and furthermore, to produce, deploy and optimise the same at an equal pace.

OTHER WHITEPAPERS
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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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Deciphering the digital political ad databases

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

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Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

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CHATBOTS FOR ADVERTISING ENGAGEMENT AUTOMATION

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.

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Connected TV - ALPHA KONNECT

whitePaper | August 22, 2022

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that breaks down what connected TV is, how connected TV advertising works, best practices when running a campaign, how to properly measure campaigns, and also provides insight on the modern marketing mix that many advertisers are embracing with Connected TV advertising.

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Spotlight

Urja Communications Pvt. Ltd.

In today’s world of RealTime marketing and the Internet of Things, where industries are being transformed and turned upside down, opportunity and threat lie so close together that it becomes crucial to go to market with distinctive communication, at dizzying speed, at scale. Digital agencies need to work closely, as extended arms of clients with the capability to create communication at scale, and furthermore, to produce, deploy and optimise the same at an equal pace.

Events