Emerging Markets Changing the Game of Mobile Advertising

The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the second largest world economy, right behind China. 1 The number of smartphones sold in India the world’s second-largest smartphone market increased by 30% between 2015 and 2016. 2 Meanwhile, in the U.S., smartphone growth increase by only 3% over the same period of time.

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UV LATAM

Internet changed people´s lives and those people are now changing the Internet. At UV we are passionate about joining this revolution that is redefining how we relate with the world around us. Look at what we are doing surfing through our networks. Like us, retweet us, bookmark us, be a fan of UV.Founded in 1999, UV counts with offices in US, Chile, Argentina, Panamá, Paraguay and México.www.uvlatam.com.UV South Sourcing is a world class technology and web/software development agency providing high-end production services to advertising and marketing agencies.

OTHER WHITEPAPERS
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The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Programmatic In-Housing

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

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Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

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Digital out of home: realizing the potential

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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Spotlight

UV LATAM

Internet changed people´s lives and those people are now changing the Internet. At UV we are passionate about joining this revolution that is redefining how we relate with the world around us. Look at what we are doing surfing through our networks. Like us, retweet us, bookmark us, be a fan of UV.Founded in 1999, UV counts with offices in US, Chile, Argentina, Panamá, Paraguay and México.www.uvlatam.com.UV South Sourcing is a world class technology and web/software development agency providing high-end production services to advertising and marketing agencies.

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