Mobile Advertising

Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

February 6, 2023

Rewarded Video Ads
With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

Spotlight

JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

OTHER WHITEPAPERS
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How to Create a Successful DOOH Advertising Campaign: What It Takes to Get Attention

whitePaper | October 5, 2022

What does it take to get attention with DOOH advertising? Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it. The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

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State of Inbound Marketing Trends

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

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A Guide to eSports Advertising

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

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The complete guide to first-party data

whitePaper | October 7, 2022

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy. In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.

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Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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Performance Television - The New and Improved TV Advertising

whitePaper | July 25, 2023

A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine. For television advertisers, upfronts and Newfronts season sets the tone for the rest of the year. And in 2023, the big story was Connected TV (CTV). Advertisers plan to allocate 40% of their 2023 budgets to CTV, bringing upfront spend on this channel to $8.14 billion.

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Spotlight

JM Global Marketing

JM Global Marketing was born in Spain in 2013. Today it is a company that works internationally with presence in more than 2 countries and formed by a highly qualified team of senior executives from different sectors and with extensive experience in sales and marketing. JM Global Marketing offers its Clients a communication channel and closing of operations, flexible, scalable and highly effective in costs of acquisition and acquisition of new clients, both as an extension or as a complement to an existing sales team in the Client; or when the client does not have it, JM Global Marketing will act as representative of their brand and will make the results efficient.

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