AD TECH AND MARTECH

Every CMO's ultimate AdTech & MarTech guide for the MadTech Era

November 14, 2022

AdTech & MarTech
Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

Spotlight

Eastline Digital

Founded in 2006, Eastline Digital (formerly Eastline Marketing) was the first digital marketing agency in Lebanon and one of the first in the MENA region to offer a full range of online marketing services. Within a few years, Eastline developed campaigns for Azadea Group, Kimberly-Clark, Toyota, Majid Al Futaim, DHL, FXCM, and renowned local financial institution Bank Audi, among others. Eastline also garnered international recognition at major industry events such as Cannes, the Webby Awards and the Gemini Awards. Our understanding of a client's brand, industry and competitors, coupled with our expertise in consumer-focused strategic thinking, allows us to drive measurable action-response spaces that foster engagement, conversation and loyalty. Nowadays, brands need to conduct their marketing through consumers as they now drive the conversation. Eastline is helping brands break through and build relationships in an ever-evolving digital landscape.

OTHER WHITEPAPERS
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Programmatic In-Housing

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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The Future of Advertising is AI

whitePaper | October 10, 2022

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Adobe Primetime Advertising Security Overview

whitePaper | November 11, 2022

At Adobe®, we take the security of your digital experience and assets seriously. Security practices are integrated into our internal software development processes, operations, and tools. Our cross-functional incident response teams are proactive and nimble in preventing, detecting, and responding to incidents. Furthermore, our collaborative work with partners, leading researchers, and other industry organizations helps us stay updated with the latest threats, vulnerabilities, and security best practices; thereby enabling us to continually build security into the products and services we offer and regularly incorporate advanced security techniques into our product and service offerings.

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Checklist of Reasons That You Need a White-Label Ad Tech Platform

whitePaper | November 10, 2022

Every portal, website or app owner wants to control which goods and services will be advertised on their platform and at what price. This is a perfectly normal and understandable desire. Supply-side programmatic platforms have obvious advantages like algorithmic selling, the ability to sell advertising spots to premium customers in private auctions, and monetization tools. However, many media owners strive to create their own, independent solutions. Creating an independent platform requires considerable time, financial and human resources, but this step is understandable, because an in-house platform allows maximum control over the monetization of a digital marketplace. However, before making such a decision, it is important to understand if it is really necessary, or if it is enough to reconsider the settings of monetization tools or switch the platform to monetize.

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Spotlight

Eastline Digital

Founded in 2006, Eastline Digital (formerly Eastline Marketing) was the first digital marketing agency in Lebanon and one of the first in the MENA region to offer a full range of online marketing services. Within a few years, Eastline developed campaigns for Azadea Group, Kimberly-Clark, Toyota, Majid Al Futaim, DHL, FXCM, and renowned local financial institution Bank Audi, among others. Eastline also garnered international recognition at major industry events such as Cannes, the Webby Awards and the Gemini Awards. Our understanding of a client's brand, industry and competitors, coupled with our expertise in consumer-focused strategic thinking, allows us to drive measurable action-response spaces that foster engagement, conversation and loyalty. Nowadays, brands need to conduct their marketing through consumers as they now drive the conversation. Eastline is helping brands break through and build relationships in an ever-evolving digital landscape.

Events