Ad Tech and Martech

Getting smart about ad waste

July 13, 2023

Smart_Adwaste
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain significantly higher lift in incremental visits and sales from media spend.

Spotlight

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It’s time to recognize that marketing budgets are smaller, expectations are at an all-time high and jobs are on the line. It’s time to realize that Facebook Likes isn’t a metric. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time to focus on informing, educating, and inspiring people to make good decisions about their health, their money, their lives.

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Spotlight

blr further

It’s time to recognize that marketing budgets are smaller, expectations are at an all-time high and jobs are on the line. It’s time to realize that Facebook Likes isn’t a metric. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time to focus on informing, educating, and inspiring people to make good decisions about their health, their money, their lives.

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