Ad Tech and Martech

Getting smart about ad waste

July 13, 2023

Smart_Adwaste
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain significantly higher lift in incremental visits and sales from media spend.

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MDC Partners

MDC Partners is one of the fastest-growing and most influential marketing and communications networks in the world. Our agency partners leverage technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for over 1,700 clients worldwide. We are a partner company, not a parent company, with a unique model of alignment dedicated to empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. Our Perpetual Partnership® model fuels the entrepreneurial nature of our agency partners, and provides collaboration and continuous support to ensure that each partner achieves their greatest ambitions.

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