Ad Tech and Martech

Getting smart about ad waste

July 13, 2023

Smart_Adwaste
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain significantly higher lift in incremental visits and sales from media spend.

Spotlight

Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. In 2003, the eight-year-old company expanded into several new markets, which added new clients, doubled their staff and tripled their revenue.

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Spotlight

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