How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

Spotlight

Droga5

Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Anheuser-Busch InBev, Belstaff, Blizzard Entertainment, Chase, Georgia-Pacific, Google, HBO, Hennessy, Johnsonville, Mondelez International, The Nature’s Bounty Co., Pizza Hut, Prudential, Reckitt Benckiser, Sprint, Trident, Under Armour, UNICEF, Unilever, and the Y, among others. In 2013, leading global entertainment agency WME made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. Droga5 has won Agency of the Year 11 times in the last 10 years and is the only agency to be named to Advertising Age’s A-List over six consecutive years.

OTHER WHITEPAPERS
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Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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2022 Digital Advertising Trends: A Top 10 List for Publishers

whitePaper | June 2, 2022

The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

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The Stay Creative Series: Time - Tracking

whitePaper | February 3, 2020

Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some suggestions on how to get better participation. If you're an employee vs. a principal reading this, you might want to feather your own bonus bed by taking the lead here and rallying the troops. That sort of sucking up never goes unnoticed.

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Accelerating the Transformation of Television Advertising

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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Spotlight

Droga5

Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Anheuser-Busch InBev, Belstaff, Blizzard Entertainment, Chase, Georgia-Pacific, Google, HBO, Hennessy, Johnsonville, Mondelez International, The Nature’s Bounty Co., Pizza Hut, Prudential, Reckitt Benckiser, Sprint, Trident, Under Armour, UNICEF, Unilever, and the Y, among others. In 2013, leading global entertainment agency WME made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. Droga5 has won Agency of the Year 11 times in the last 10 years and is the only agency to be named to Advertising Age’s A-List over six consecutive years.

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