Programmatic Advertising

How to Create a Successful DOOH Advertising Campaign: What It Takes to Get Attention

October 5, 2022

DOOH Advertising Campaign
What does it take to get attention with DOOH advertising?

Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it.

The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

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Adknowledge

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology, and by more than a decade of experience working closely with high-performance advertisers in eCommerce, lead generation and social gaming.

OTHER WHITEPAPERS
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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

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whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

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The complete guide to first-party data

whitePaper | October 7, 2022

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy. In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.

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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

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The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

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Spotlight

Adknowledge

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology, and by more than a decade of experience working closely with high-performance advertisers in eCommerce, lead generation and social gaming.

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