Ad Networks

IAB Europe’s Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

July 27, 2023

Digital_Advertising_Industry
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims.

With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals.

The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.

Spotlight

Triad Retail Media

Founded in 2004, Triad Retail Media® pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media®'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 14 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.

OTHER WHITEPAPERS
news image

Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

Read More
news image

A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

Read More
news image

The Ultimate Guide to OEM advertising

whitePaper | September 20, 2022

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system. As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

Read More
news image

Paid advertising in a world of rising cost

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

Read More
news image

Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

Read More
news image

Performance Television - The New and Improved TV Advertising

whitePaper | July 25, 2023

A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine. For television advertisers, upfronts and Newfronts season sets the tone for the rest of the year. And in 2023, the big story was Connected TV (CTV). Advertisers plan to allocate 40% of their 2023 budgets to CTV, bringing upfront spend on this channel to $8.14 billion.

Read More

Spotlight

Triad Retail Media

Founded in 2004, Triad Retail Media® pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media®'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 14 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.

Events