IHS White Paper on online advertising and the European digital economy

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the way for broader digital sector innovation. This report illustrates this integral contribution of online advertising. Highlights are: €46 billion were invested in online advertising in Europe in 2014. Out of this sum, publishers active Europe generated revenues €30.7 billion from online advertising, or 30.4% of all advertising revenue.

Spotlight

Campbell Ewald

Campbell Ewald is a full service, fully integrated marketing communications agency with offices in Detroit, Los Angeles and New York. Our mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. We take pride in engaging consumers at every level of conversation. We turn consumers into advocates that carry your message across platforms.

OTHER WHITEPAPERS
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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

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Effectiveness of Paid Search Advertising: Experimental Evidence

whitePaper | December 1, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which advertisements are placed alongside search results, comprises the largest share of online advertising expenditures.

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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

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THE STATE OF MEASUREMENT, PRIVACY, AND COMPLIANCE: Privacy and Compliance Top List of Advertiser Priorities

whitePaper | May 21, 2021

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

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Spotlight

Campbell Ewald

Campbell Ewald is a full service, fully integrated marketing communications agency with offices in Detroit, Los Angeles and New York. Our mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. We take pride in engaging consumers at every level of conversation. We turn consumers into advocates that carry your message across platforms.

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