Local SEO Best Practice

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

whitePaper | March 10, 2023

Marketers around the globe have a whole new world of advertising potential at their fingertips. Digital Out-Of-Home Advertising – or DOOH – has entered a brand-new era, unleashing unparalleled opportunities to reach the right audiences in precisely the right place at exactly the right time. Thanks to the power of the Internet and sophisticated programmatic technologies, marketers can now reach their target audience with personalized, relevant, data-driven and measurable marketing not only across online media channels, but via outdoor advertising as well.

whitePaper | October 5, 2022

What does it take to get attention with DOOH advertising? Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it. The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

whitePaper | September 22, 2022

The advertising landscape has always been fast-moving and responsive to changing trends but never has it been more competitive. Despite more channels to advertise on than ever before, consumers’ tolerance for advertising is at an all-time low. In fact, 89% said they either disliked ads or did not engage with them. This decline in ads tolerance has been driven by a combination of factors. From sheer saturation of adverts – it’s estimated that we are exposed to 6,000 to 10,000 ads a day – to platforms that give us a choice to pay for a subscription in return for no ads. Not only are advertisers battling with low engagement, but they are also dealing with ad blockers and increased regulations around data privacy and consumer choice. This makes the advertising landscape even more difficult to navigate and drive success.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.