Ad Tech and Martech

Location Context 2.0

October 10, 2022

Location Context
As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

Spotlight

Zen Media

Zen Media is a marketing firm for the digital age that combines strategic know-how, technical power, and business expertise to help brands reach, engage, and retain the connected consumer. With a decade of experience at the front lines of the industry, helping notable and well-loved brands and organizations, like Mary Kay, the YMCA, the U.S. Navy, Chase, and Dippin’ Dots, turn their customers into brand advocates, we pride ourselves on posessing a 360 degree understanding of the connected consumer.

OTHER WHITEPAPERS
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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

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The Ultimate Guide to OEM advertising

whitePaper | September 20, 2022

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system. As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

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A Guide to eSports Advertising

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

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Spotlight

Zen Media

Zen Media is a marketing firm for the digital age that combines strategic know-how, technical power, and business expertise to help brands reach, engage, and retain the connected consumer. With a decade of experience at the front lines of the industry, helping notable and well-loved brands and organizations, like Mary Kay, the YMCA, the U.S. Navy, Chase, and Dippin’ Dots, turn their customers into brand advocates, we pride ourselves on posessing a 360 degree understanding of the connected consumer.

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