Marketing Webinars Handbook

Please download our “Marketing Webinars” handbook. For marketers looking to streamline the webinar process and deliver exceptional events every time, this handbook is a must-read. The handbook contains.

Spotlight

Symmetri Marketing Group

Symmetri Marketing Group is a full-service, integrated, business-to-business agency. Our passion is born out of a desire to help organizations uncover their brand promise, and realize the power of truly integrated traditional and digital communications. We are a team of sales, marketing, creative and digital professionals who leverage a unique blend of expertise and experience to deliver results-driven solutions for business-to-business clients. Symmetri understands complex products and service offerings and turns that understanding into relevant, meaningful and highly effective communications and engaging experiences.

OTHER WHITEPAPERS
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Social Media Monitoring and Listening

whitePaper | November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

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2022 Digital Advertising Trends: A Top 10 List for Publishers

whitePaper | June 2, 2022

The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

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IAB-Europe Digital Ad effectiveness White Paper

whitePaper | November 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with general research findings and learnings. The white paper also provides guidance and considerations, based on these learnings, for campaign measurement.

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Pivot or panic: How smart brands navigate challenging times with creativity

whitePaper | May 27, 2022

Advertisers know that a well-placed plug can tug at the heartstrings, or that a nimble, witty retort can gain the upper hand on a busy press day. A company can have the finest business acumen, but without an empowered creative team—from a junior designer to the chief marketing officer—the messaging will fall short, or worse, alienate the very customers it’s trying to reach.

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complete guide to facebook advertising

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

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Spotlight

Symmetri Marketing Group

Symmetri Marketing Group is a full-service, integrated, business-to-business agency. Our passion is born out of a desire to help organizations uncover their brand promise, and realize the power of truly integrated traditional and digital communications. We are a team of sales, marketing, creative and digital professionals who leverage a unique blend of expertise and experience to deliver results-driven solutions for business-to-business clients. Symmetri understands complex products and service offerings and turns that understanding into relevant, meaningful and highly effective communications and engaging experiences.

Events