MOBILE ADVERTISING

Mobile Advertisingand the Impactof Apple’s App TrackingTransparency Policy

April 26, 2022

mobile-advertisingand-the
Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

Spotlight

NCompass International

NCompass International is the force behind many of the world’s most culturally relevant and successful brand activations. With expertise in creating and activating diverse global campaigns, NCompass is a full-service experiential marketing agency developing and producing world-class engagement marketing and branded entertainment. Headquartered in West Hollywood, CA, with satellite offices worldwide, NCompass prides itself on being on the forefront of culture, developing, creating and implementing some of the world’s biggest consumer movements, from massive concerts and brand product launches to major communication initiatives and B2B programs. NCompass is home to multiple Fortune 100 Brands and has been the recipient of over 50 global industry awards including the coveted Cannes Lion for Branded Content and Entertainment, Effie Award and 22 EX Awards including the Grand EX. In addition, the company is a diversity supplier certified by the Women’s Business Enterprise National Council

OTHER WHITEPAPERS
news image

Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

Read More
news image

FAST 101 - A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | October 18, 2022

FAST or Free Ad-supported Streaming TV refers to the new linear distribution model that delivers pre-programmed content to a mass audience via connected devices. What makes it different from AVOD (Advertising-supported Video on Demand) is – linear content distribution. In simpler terms, a FAST channel is like a traditional TV channel that has fixed programming, schedules, and advertising. On the other hand, the AVOD model, apart from being ad-based, lets viewers choose what they want to watch in an on-demand manner.

Read More
news image

Deciphering the digital political ad databases

whitePaper | December 2, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ads. Snapchat followed suit in September 2019. But these databases of political ads are woefully inadequate, as Issue One has detailed in a major report. They lack uniform standards, display uneven amounts of information, and are difcult to use. Here’s what you need to know about them.

Read More
news image

Every CMO's ultimate AdTech & MarTech guide for the MadTech Era

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

Read More
news image

The In-App Advertising Playbook

whitePaper | August 10, 2022

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage. But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting and geo-location superior to other digital advertising formats. To guide advertisers through the development of the in-app advertising landscape, its unique advantages and how to achieve in-app advertising success, the In-App Advertising Playbook is divided into three sections.

Read More
news image

Proven Strategies to Boost ROAS & Save Time this recession

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

Read More

Spotlight

NCompass International

NCompass International is the force behind many of the world’s most culturally relevant and successful brand activations. With expertise in creating and activating diverse global campaigns, NCompass is a full-service experiential marketing agency developing and producing world-class engagement marketing and branded entertainment. Headquartered in West Hollywood, CA, with satellite offices worldwide, NCompass prides itself on being on the forefront of culture, developing, creating and implementing some of the world’s biggest consumer movements, from massive concerts and brand product launches to major communication initiatives and B2B programs. NCompass is home to multiple Fortune 100 Brands and has been the recipient of over 50 global industry awards including the coveted Cannes Lion for Branded Content and Entertainment, Effie Award and 22 EX Awards including the Grand EX. In addition, the company is a diversity supplier certified by the Women’s Business Enterprise National Council

Events