Ad Tech and Martech

Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy

March 15, 2023

Navigating the Age of Uncertainty
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives.

This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

Spotlight

Ayima

Ayima is different because it was created in response to the standard SEO agencies that made up the market at its inception. The goal was to provide a better, more effective alternative that delivered sustainable solutions for growth and the current client portfolio is testament to that success. The industry has changed beyond recognition and so has Ayima, diversifying the range of services to include PPC, Paid Social, Content Marketing, Ecommerce, Analytics, Programmatics and SEO. Ayima is an award-winning digital consultancy that prides itself on exceeding client expectations. Technology is key to that success but more importantly is the team that deliver the work, they are at the heart of the Ayima difference. The team comprises of the most passionate and creative minds in digital and, combined with bespoke technology, they deliver consistently outstanding work for clients. Utilising a collaborative approach with clients to understand their goals, they develop strategies that delive

OTHER WHITEPAPERS
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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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Proven Strategies to Boost ROAS & Save Time this recession

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

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The Digital Marketers Complete Guide to using DOOH

whitePaper | March 10, 2023

Marketers around the globe have a whole new world of advertising potential at their fingertips. Digital Out-Of-Home Advertising – or DOOH – has entered a brand-new era, unleashing unparalleled opportunities to reach the right audiences in precisely the right place at exactly the right time. Thanks to the power of the Internet and sophisticated programmatic technologies, marketers can now reach their target audience with personalized, relevant, data-driven and measurable marketing not only across online media channels, but via outdoor advertising as well.

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Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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IAB Europe’s Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

whitePaper | July 27, 2023

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices. In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims. With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals. The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.

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Spotlight

Ayima

Ayima is different because it was created in response to the standard SEO agencies that made up the market at its inception. The goal was to provide a better, more effective alternative that delivered sustainable solutions for growth and the current client portfolio is testament to that success. The industry has changed beyond recognition and so has Ayima, diversifying the range of services to include PPC, Paid Social, Content Marketing, Ecommerce, Analytics, Programmatics and SEO. Ayima is an award-winning digital consultancy that prides itself on exceeding client expectations. Technology is key to that success but more importantly is the team that deliver the work, they are at the heart of the Ayima difference. The team comprises of the most passionate and creative minds in digital and, combined with bespoke technology, they deliver consistently outstanding work for clients. Utilising a collaborative approach with clients to understand their goals, they develop strategies that delive

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