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Out Of Home Trend Report 2022/2023

November 7, 2022

Out Of Home Trend Report
The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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JJ Marketing

We're a full funnel marketing agency in an era of digital transformation. We combine the strategic and creative advantages of integration with the discipline and accountability of digital tactics. We are JJ. Discover more on our website.

OTHER WHITEPAPERS
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The Local Programmatic Market: OTT and Digital Reach Extension Channels

whitePaper | September 22, 2022

The local advertising marketplace will reach $167.4 billion in 2022 as local, regional, and national buyers compete to bring their messages to local audiences across major traditional and digital media platforms. The fastest-growing media segment is OTT with an annual growth rate of +57.4 percent in 2022. This emphasizes how competitive this media channel has become, as consumer behavior follows the same trend. In this whitepaper developed in collaboration with BIA, discover key trends impacting shifting media budgets, the effects of programmatic, and forecasts for local advertising in the years to come.

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Effectiveness of Paid Search Advertising: Experimental Evidence

whitePaper | December 1, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which advertisements are placed alongside search results, comprises the largest share of online advertising expenditures.

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Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

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Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

whitePaper | February 6, 2023

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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How to Create a Successful DOOH Advertising Campaign: What It Takes to Get Attention

whitePaper | October 5, 2022

What does it take to get attention with DOOH advertising? Advertising outdoors should be simple. People walk around the streets with their eyes open. If you put something in front of them, they’ll probably see it – or at least see enough of it to know not to bump into it. The trouble is, unless whatever is in front of them is worth seeing – eye-catching, engaging, and memorable – thirty seconds later, they have no recollection of what they saw. One day later, they probably don’t even remember being on that street.

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Spotlight

JJ Marketing

We're a full funnel marketing agency in an era of digital transformation. We combine the strategic and creative advantages of integration with the discipline and accountability of digital tactics. We are JJ. Discover more on our website.

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