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Performance Television - The New and Improved TV Advertising

July 25, 2023

Improved_TV_Advertising
A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine.

For television advertisers, upfronts and Newfronts season sets the tone for the rest of the year. And in 2023, the big story was Connected TV (CTV). Advertisers plan to allocate 40% of their 2023 budgets to CTV, bringing upfront spend on this channel to $8.14 billion.

Spotlight

D4 Creative Group

D4 is one of Philadelphia's Top 10 advertising agencies. What do we do best? The first five seconds, which leads to thirty more, which leads to a visit to your website, which may win you a customer for life.

OTHER WHITEPAPERS
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whitePaper | July 24, 2023

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Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

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Brands Need Advertising Automation to Control the Consumer Journey

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Reimagining marketing in the next normal

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As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Spotlight

D4 Creative Group

D4 is one of Philadelphia's Top 10 advertising agencies. What do we do best? The first five seconds, which leads to thirty more, which leads to a visit to your website, which may win you a customer for life.

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