ADVERTISER PLATFORMS

Pivot or panic: How smart brands navigate challenging times with creativity

May 27, 2022

Pivot or panic
Advertisers know that a well-placed plug can tug at the heartstrings, or that a nimble, witty retort can gain the upper hand on a busy press day. A company can have the finest business acumen, but without an empowered creative team—from a junior designer to the chief marketing officer—the messaging will fall short, or worse, alienate the very customers it’s trying to reach.

Spotlight

Focused Image

Focused Image is a full-service branding, marketing and public relations firm. We offer complete, end-to-end communication solutions that enhance the value of our clients’ businesses and drive sales. Led by a team of communications experts and design professionals, we combine effective strategies with compelling creative to drive action.

OTHER WHITEPAPERS
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Proven Strategies to Boost ROAS & Save Time this recession

whitePaper | November 15, 2022

Brands in the financial sector, in particular, have frequently found it difficult to remain relevant and keep up with the rate of advertising and marketing evolution. This is because of the industry’s strict regulatory requirements in advertising. Now with the coming recession, the means to reach the customers is going to cause more bottlenecks. Both financial services and ad and marketing ecosystems are at risk from a severe recession in the world’s top economies, rising inflation rates, and supply chain disruptions. This can be a problem as financial brands need to constantly engage with their customer across all ad channels to stay in their minds.

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Best Digital OOH practices for law firms

whitePaper | March 20, 2023

Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. Inevitably, however, with the advent of the internet and the proliferation of digital technology, the legal marketing landscape has changed over the last few years. Whilst of course, relying on word of mouth and referrals are still some of the most popular ways of attracting new clients, if you’re not taking advantage of powerful and modern marketing methods, tools and platforms, it could mean your law firm is losing clients and revenue to better-equipped competitors.

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Connected TV - ALPHA KONNECT

whitePaper | August 22, 2022

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that breaks down what connected TV is, how connected TV advertising works, best practices when running a campaign, how to properly measure campaigns, and also provides insight on the modern marketing mix that many advertisers are embracing with Connected TV advertising.

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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Paid advertising in a world of rising cost

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

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Spotlight

Focused Image

Focused Image is a full-service branding, marketing and public relations firm. We offer complete, end-to-end communication solutions that enhance the value of our clients’ businesses and drive sales. Led by a team of communications experts and design professionals, we combine effective strategies with compelling creative to drive action.

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