Q3 2017 Media Kit - Cooperpress

If you want to reach a growing audience of developers who are keen to try new tools, services and technologies — we can help. Our advertisers receive sponsorship reports detailing the performance of listings booked.

Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

OTHER WHITEPAPERS
news image

Whitepaper - Crypto Market Ads

whitePaper | September 25, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place (marketplace is working already). A democratic and decentralized crypto advertisement marketplace – that is the vision behind Crypto Market Ads. Our mission is to not only establish the best marketplace solution for crypto advertising and marketing but also create new blockchain (internet of goods and services) for global sellers and marketplaces. CMA company wants to change how sellers sell their goods.

Read More
news image

Decentralized Social Network

whitePaper |

Your social network, your online activity, and even your online presence are a billion dollar industry curated by the very companies you trust to guard your privacy. Don’t you think you should be entitled to a portion of the riches made off of your data? These large tech companies have created an image as friendly and gentle corporations simply wishing to provide a valuable service to people for no other reason than altruism. However, every new day a new advancement takes place, a new device, a new feature.

Read More
news image

Profiting from Non-Guaranteed Advertising: The Value of Dynamic Allocation & Auction Pricing for Online Publishers

whitePaper | December 23, 2010

For most large online publishers, the supply of available ad inventory far exceeds demand for it. A research study conducted by Forrester indicated that as much as 25% of sellers’ inventory goes unsold.1 To tap additional demand from advertisers, brand-conscious publishers often sell through indirect channels, including ad networks, exchanges, and other technology providers that vary widely in scale, technology, ease of use, cost, and controls. Ad networks provide revenue to publishers willing to commit, in advance, a large number of impressions at a fixed CPM value. Many publishers find comfort in the predictable revenues of this type of booking. Can publishers make more money by embracing a spot auction sales model — with DoubleClick’s proprietary Dynamic Allocation technology — to increase their CPM as a component of their yield management strategy, instead of relying exclusively on fixed, upfront, pre-allocated sales?

Read More
news image

The Who, What, When, Where, Why, and How of Connected TV & Advertising

whitePaper |

Connected TVs are poised to make major headway among consumers in the next few years. While not entirely new, these Smart TVs are becoming increasingly popular. Approximately 25% of all TVs shipped in 2011 were “smart”, and that number continues to grow at nearly 60% year over year. But what does this mean for brands and agencies? YuMe is announcing in-depth consumer research that addresses who is watching what on connected TV – and subsequently when, where, why, and how. The survey is the most comprehensive and insightful study of connected TV users to date and exposes tremendous new advertising opportunities for brands.

Read More
news image

The Three “S’s” of a Great Incentive Compensation Management System

whitePaper | July 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most likely, they’re too slow. Or too complicated. Or not scalable. Almost certainly, it’s at least one of the above—if not all three. Growing companies, especially enterprises, need big solutions to handle their sales operation’s size and complexity.

Read More
news image

The Children’s Food & Beverage Advertising Initiative Category-Specific Uniform Nutrition Criteria, 2nd ed. 2018 White Paper

whitePaper | February 13, 2018

Although these categories typically share grains as the primary ingredients, these foods have other distinctive ingredients, variable serving sizes, and usually have different nutrition profiles. Establishing individual categories helped ensure NTL levels were specific and relevant to each category and allowed reductions and product improvements to be more robust and meaningful. For example, the Revised Criteria set the added sugars limit in the new Breads category at a significantly lower amount than what previously applied to breads as part of Category 3, which included a wide array of foods with varying levels of sweet, savory and other flavors.

Read More

Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

Events