Smoke Exchange

May 16, 2017

The Smoke Exchange is a self-serve advertising platform for the marijuana industry. It will connect advertisers and publishers directly and make advertising opportunities readily available and affordable for cannabis businesses. The legalization of cannabis has opened up a promising new market for many organizations and businesses. Research indicates that the legal use of marijuana is on the rise globally, and statistics show a steady annual growth in the industry. However, the industry is prohibited from using traditional advertising platforms such as Google AdWords, Facebook, Taboola, Outbrain, etc.

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We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

OTHER WHITEPAPERS
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Programmatic Direct Mail: Why physical impressions break through digital ad clutter

whitePaper |

The advertising world is increasingly personalized, data-driven and digital. But the more money we pump into digital advertising, the more apparent its limitations become. Consumers see digital as ubiquitous, ignorable, and often-disrespectful advertising. By comparison, tangible media, delivered to the home, has become more unique as fewer pieces are being mailed (especially compared to the deluge of digital marketing); it’s impossible to ignore, and is usually welcomed by the recipient. However, traditional direct mail has become inefficient, and it doesn’t offer the benefits marketers have come to expect from digital. For the most part, direct mail is not personalized or programmatic.

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Beginner’s Guide To Data-Driven Email Marketing

whitePaper | January 6, 2019

Email is one of the central tools of digital marketing and yet is the most underused personalization channel. It gives you direct access to your market 24/7 and helps you stay on the top-of-mind throughout the sales cycle.

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TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY

whitePaper | October 5, 2017

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their clients’ budgets. True value is made up of two elements. The first involves understanding which media channels are best suited to meet the client’s objectives. The second is securing those placements at the best possible price.

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Setting Smarter Search Bids

whitePaper |

Intelligent bid optimization is a keystone of any successful search campaign. The keyword bids you choose directly influence your campaign performance and how visible your ads are for the search queries most important to your business. Without regular, data-driven bidding oversight, you could find yourself spending too much on the wrong keywords while missing out on valuable conversions and revenue.

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WHY SOCIAL MEDIA ISN’T WORKING FOR YOU AND HOW TO FIX IT

whitePaper |

In less than a decade, we have seen social media steadily transform from a fascination among students into a proven business and marketing tool. From Facebook and Twitter to Pinterest and Snapchat, social media blurs the lines between our personal and professional lives. In fact, nearly one-third of the world’s population1 and nine out of ten American companies2 use social media.

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THE DIGITAL TRANSFORMATION OF MARKETING

whitePaper | January 5, 2019

In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very nature of what it means to market and be a marketer has undergone a significant upheaval.

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Spotlight

We Simplify the Internet (WSI)

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world. Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

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