Social Content Curation for Increased User Engagement and Monetization

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

whitePaper | December 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.

whitePaper | September 12, 2022

Spark Ninety is a strategy consultancy focused on the digital media and advertising sectors. It helps clients to understand complex markets and emerging business models; to develop strategies and plans; and to assess investments.

whitePaper | May 30, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.