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whitePaper | December 1, 2021
In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible.
The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline.
This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:
whitePaper | August 24, 2022
Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.
Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.
whitePaper | September 2, 2022
The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership.
Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.
whitePaper | June 7, 2022
Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.
whitePaper | December 30, 2019
Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.
whitePaper | December 31, 2019
The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.
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