Home > Resources > Whitepapers > Social Media Marketing in the HR Marketplace

Social Media Marketing in the HR Marketplace

How do I get started? The answers are elusive because, although social media marketing and social networking are such the rage these days, many would argue there’s still too much “social” in the marketing mix and not enough direct, measurable return for businesses. I still hear many HR suppliers, business owners and executive management teams completely disregard the power of social media marketing.

Spotlight

BOWEN

BOWEN is an award-winning, New York-based web design and digital marketing agency that partners with businesses to create powerful, enduring results. We combine exceptional artistry and sharpened strategy to provide our clients with unparalleled value.

OTHER WHITEPAPERS

The impact of influencers aon advertising and consumer protection in the Single Market

whitePaper | February 22, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. This study provides information and analysis on the impact of influencers on advertising and consumer protection in the Internal Market, identifies best practices and makes recommendations for future action.

Programmatic In-Housing

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on

Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Unlocking the creative power of social media marketing

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

A Guide to Crafting Healthcare Ad Campaigns That Convert

whitePaper | November 1, 2022

60% of people can’t remember the last advertisement they saw.1 While analytics and data have made it easier than ever to target and reach highly-qualified customers online, the proliferation of advertisements and the fragmentation of media have made it harder to connect with HCPs and patients. In today’s environment of overstimulation, healthcare marketers need to serve advertisements that add value to their targets’ lives rather than distracting from them.

Social Media Marketing in the HR Marketplace