SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS

In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to leverage data and insights from SMM are enormous. Every day netizens now share more than 500 million tweets on Twitter, 70 million photos on Instagram, and 4.75 billion pieces of content on Facebook, and that is just for the 3 social networks (Internet Live Stats, 2015; Systrom, 2015; Noyes, 2015).

Spotlight

Maxx Marketing, Inc.

Maxx Marketing is a global product solutions agency serving some of the world's most recognized brands. As one of the largest makers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients’ business objectives. And we've done it 8.7 billion times (and counting) in over 100 markets worldwide, for over 19 years. Maxx has 11 offices and 6 creative centers worldwide, including London, Barcelona, Toronto, Chicago, Los Angeles, Mexico City, Hong Kong, Shanghai, Shenzhen, Tokyo, and Manila. A career with Maxx allows for tremendous growth and upward mobility. We currently have employment opportunities in a variety of global locations and disciplines, including account management, project management, sales & business development, operations, quality assurance, supply chain management, information systems and administration.

OTHER WHITEPAPERS
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5 Header Bidding Health Metrics Every Publisher Should Watch

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

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Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy

whitePaper | March 15, 2023

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven meaningful investment in finding alternatives. This guide delves deep into this new landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

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Unlocking the creative power of social media marketing

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

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How to Market Your SMB Business using DOOH

whitePaper | October 3, 2022

Over the past few years, outdoor advertising has evolved at a rapid pace. No longer restricted to paper-based posters, billboards and flyers pinned to lampposts, the out of home (OOH) ad has gone digital thanks to the growing network of digital out of home media, or DOOH media, now readily accessible to businesses of all shapes and sizes at a cost- effective rate via modern programmatic buying platforms. Digital outdoor advertising is one of the best ways for SMBs to reach consumers and capture the attention of their target audience – which is precisely why it’s now a priority for businesses looking to drive audience engagement with dynamic content in an offline environment.

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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

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Spotlight

Maxx Marketing, Inc.

Maxx Marketing is a global product solutions agency serving some of the world's most recognized brands. As one of the largest makers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients’ business objectives. And we've done it 8.7 billion times (and counting) in over 100 markets worldwide, for over 19 years. Maxx has 11 offices and 6 creative centers worldwide, including London, Barcelona, Toronto, Chicago, Los Angeles, Mexico City, Hong Kong, Shanghai, Shenzhen, Tokyo, and Manila. A career with Maxx allows for tremendous growth and upward mobility. We currently have employment opportunities in a variety of global locations and disciplines, including account management, project management, sales & business development, operations, quality assurance, supply chain management, information systems and administration.

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