Social Media Monitoring and Listening

November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

OTHER WHITEPAPERS
news image

Every CMO's ultimate AdTech & MarTech guide for the MadTech Era

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

Read More
news image

Getting smart about ad waste

whitePaper | July 13, 2023

For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.” A new study undertaken by InMarket, in cooperation with the CMO Council, provides real insights into the answers to these questions. It uncovers massive disparities in ad waste and optimization opportunities among advertisers in similar consumer categories. And it shows that rigorous, always-on use of attribution is a major factor in optimizing campaigns to gain significantly higher lift in incremental visits and sales from media spend.

Read More
news image

Getting the Numbers Right

whitePaper | February 3, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to stop subsidizing clients at a personal expense to your quality of life? This month we discuss what classifies as billable and non-billable and how you can bill for more of your time.

Read More
news image

Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

Read More
news image

Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

Read More
news image

The Digital Marketers Complete Guide to using DOOH

whitePaper | March 10, 2023

Marketers around the globe have a whole new world of advertising potential at their fingertips. Digital Out-Of-Home Advertising – or DOOH – has entered a brand-new era, unleashing unparalleled opportunities to reach the right audiences in precisely the right place at exactly the right time. Thanks to the power of the Internet and sophisticated programmatic technologies, marketers can now reach their target audience with personalized, relevant, data-driven and measurable marketing not only across online media channels, but via outdoor advertising as well.

Read More

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

Events