Social Media Monitoring and Listening

November 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

Spotlight

Scibids

Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customizable AI to make marketing more effective. AI is transforming whole industries and is raising expectations for global brands. Scibids AI drives step-change performance and scale independently and was created with a privacy-first approach and has never relied on third-party cookies, PII, or other digital identifiers to drive growth and successful business outcomes. Scibids works across the digital marketing ecosystem and is enabled within the leading Demand Side Platforms, embraced by global media agencies, and trusted by international brands.

OTHER WHITEPAPERS
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Why Your Marketplace Needs an Ad Program

whitePaper | May 17, 2021

Ads are a powerful and growing profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com oriented retail media revenue from CPG manufacturers by 2025; the figure should be substantially larger when we contemplate the potential to tap into media streams from electronic, apparel, sporting goods and other manufacturers for some retailers.” The scale here is massive, and marketplace operators are taking note.

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The Future of Advertising is AI

whitePaper | October 10, 2022

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?

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Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy

whitePaper | April 26, 2022

Apple’s introduction of App Tracking Transparency (“ATT”) has drawn substantial commentary. Some see ATT as disruptive and self-serving, while others view it as a privacy-preserving tool that is ushering in a new era of advertising. However, the commentary often betrays a lack of understanding of what ATT is and what it is not, and draws speculative conclusions about its impact.

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5 Header Bidding Health Metrics Every Publisher Should Watch

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

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The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

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Accelerating the Transformation of Television Advertising

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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Spotlight

Scibids

Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customizable AI to make marketing more effective. AI is transforming whole industries and is raising expectations for global brands. Scibids AI drives step-change performance and scale independently and was created with a privacy-first approach and has never relied on third-party cookies, PII, or other digital identifiers to drive growth and successful business outcomes. Scibids works across the digital marketing ecosystem and is enabled within the leading Demand Side Platforms, embraced by global media agencies, and trusted by international brands.

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