Display Advertising, Mobile Advertising, Retargeting

State of Inbound Marketing Trends

December 9, 2022

state-of-inbound-marketing
In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

Spotlight

Oracle | Datalogix

Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.In the last three years, Oracle | Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.

OTHER WHITEPAPERS
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Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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CHATBOTS FOR ADVERTISING ENGAGEMENT AUTOMATION

whitePaper | December 8, 2021

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel ways to bridge the gap of demand and supply. Innovative strategies that are effective are always catalysed by technology - specifically automation. The power of AI enables organizations to scale and accelerate business functions. This results in efficiency and efficacy. The applications of artificial intelligence are endless. It is on thought leaders and decision-makers to understand and internalise the concept to think of new, innovative ways of decimating business issues, generating additional streams of revenue and gaining a competitive edge. Enterprises which adapt and adjust their business models to incorporate digital technologies, re-imagine their customer journeys for the current and future needs, and implement AI solutions are the economic Moghuls of tomorrow.

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Unlocking the creative power of social media marketing

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

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Ghost Bidding for Causal Advertising Measurement

whitePaper | August 10, 2022

It’s critical for marketers to know if their campaigns are influencing behavior in response to an ad. But to really know if a campaign actually works, consumer response must be compared with those who hadn’t been exposed to the ad. This new study demonstrates the dramatic power of “ghost bidding” in revealing true campaign effectiveness. A large U.S.-based apparel company ran an extended ad campaign to a targeted audience. The difference? The company used demand-side platform technology to simultaneously expose and exclude identical user groups from viewing the ad. This A/B study used “ghost bidding”—withdrawing bids from the excluded group at the last moment—to plot the true effectiveness of display, video and audio ads, and demonstrated a powerful validation of marketing effectiveness.

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Spotlight

Oracle | Datalogix

Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.In the last three years, Oracle | Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.

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