State of Marketing Technology 2017

It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech vendors has nearly doubled, more than $1 billion in venture capital investment has flowed into the space, and marketing technology budgets surpassed advertising budgets. It’s no wonder that this year’s report finds that most marketers admit the marketing technology landscape is evolving faster than their companies’ use of martech.

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o2ideas

o2ideas is what happens when you gather some of the most talented and creative individuals in the industry and have them work together to solve our clients' most pressing business needs. Whether building something as big as a new brand or as small as a microsite, we push ourselves to create amazing work that not only delights our clients creatively, but, most importantly, helps bring them the success they deserve. At the end of the day we go home eager to do it all again tomorrow. Because we love making happy for each other and our clients.

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BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

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The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Why Your Marketplace Needs an Ad Program

whitePaper | May 17, 2021

Ads are a powerful and growing profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com oriented retail media revenue from CPG manufacturers by 2025; the figure should be substantially larger when we contemplate the potential to tap into media streams from electronic, apparel, sporting goods and other manufacturers for some retailers.” The scale here is massive, and marketplace operators are taking note.

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Digital out of home: realizing the potential

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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Effectiveness of Paid Search Advertising: Experimental Evidence

whitePaper | December 1, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which advertisements are placed alongside search results, comprises the largest share of online advertising expenditures.

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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

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Spotlight

o2ideas

o2ideas is what happens when you gather some of the most talented and creative individuals in the industry and have them work together to solve our clients' most pressing business needs. Whether building something as big as a new brand or as small as a microsite, we push ourselves to create amazing work that not only delights our clients creatively, but, most importantly, helps bring them the success they deserve. At the end of the day we go home eager to do it all again tomorrow. Because we love making happy for each other and our clients.

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