The case for a systemic approach to digital skills

Our paper makes the case for a systemic approach to the development of a locally led, sustainable ‘digital ecosystem’. We describe the challenges currently faced in the provision of services, our proposed solutions and the evidence base for our assertions. Case studies and stakeholder quotes exemplify our thinking and findings. The UK has become a ‘digital’ nation. Eighty seven per cent of UK citizens have now used the internet with the majority of people accessing the net from home. Soon, most of the nation’s adults will also be connected through their mobile devices such as tablets and smart phones.

Spotlight

DDB UK

DDB UK is a world class integrated communications agency. One building full of talented individuals with expertise in advertising, digital, direct and experiential, creating everything from large scale global to niche social media campaigns. DDB UK is not a group, nor a set of skills in silos, but one team with one aim - to be the most creative integrated agency.

OTHER WHITEPAPERS
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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Location Context 2.0

whitePaper | October 10, 2022

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale?

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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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Finding Success with In-Game Advertising

whitePaper | March 24, 2023

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how audiences spend their time—yet gaming captures less than 5% of advertiser budgets.

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VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

whitePaper | November 30, 2021

This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast. Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

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Trends in Health Advertising

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

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Spotlight

DDB UK

DDB UK is a world class integrated communications agency. One building full of talented individuals with expertise in advertising, digital, direct and experiential, creating everything from large scale global to niche social media campaigns. DDB UK is not a group, nor a set of skills in silos, but one team with one aim - to be the most creative integrated agency.

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