Ad Networks

The complete guide to first-party data

October 7, 2022

complete guide to first-party data
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy.

In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.

Spotlight

Contract India

Contract Advertising is one of India's leading integrated advertising agencies. With offices in Mumbai, Delhi, Bangalore and Chennai, we deliver end-to-end communications solutions for our clients, including traditional advertising and speciality solutions through Core the brand and marketing consulting group. Design Sutra, our design and branding solutions. And iContract the data driven 1 to 1 marketing solutions compnay that specialises in CRM, loyalty, digital and new media solutions.

OTHER WHITEPAPERS
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whitePaper | October 5, 2022

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Spotlight

Contract India

Contract Advertising is one of India's leading integrated advertising agencies. With offices in Mumbai, Delhi, Bangalore and Chennai, we deliver end-to-end communications solutions for our clients, including traditional advertising and speciality solutions through Core the brand and marketing consulting group. Design Sutra, our design and branding solutions. And iContract the data driven 1 to 1 marketing solutions compnay that specialises in CRM, loyalty, digital and new media solutions.

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