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The complete guide to first-party data

October 7, 2022

complete guide to first-party data
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy.

In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.

Spotlight

Wunderman Thompson

We are Wunderman Thompson, a creative, data and technology agency built to inspire growth for ambitious brands. We believe growth is a force for good, so we’ve made it our mission. Being inspired by growth allows us to produce breakthrough creativity that helps our clients businesses succeed. By design, we resist the ordinary, we are courageous, and we are inspired.

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Spotlight

Wunderman Thompson

We are Wunderman Thompson, a creative, data and technology agency built to inspire growth for ambitious brands. We believe growth is a force for good, so we’ve made it our mission. Being inspired by growth allows us to produce breakthrough creativity that helps our clients businesses succeed. By design, we resist the ordinary, we are courageous, and we are inspired.

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