Ad Tech and Martech

The Future of Advertising is AI

October 10, 2022

Future of Advertising
AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Forms of AI handle your bidding, targeting, optimizations and sometimes even your creative output. AI will be the baseline for advertising innovation over the next few years, are you ready?

Spotlight

Intermark Group

Intermark Group is one of the South’s largest hybrid agencies, with a team comprised of highly creative, strategic and innovative people. A forward thinking company, Intermark strives to create memorable work, incorporating traditional aspects with leading-edge digital and social media features.

OTHER WHITEPAPERS
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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

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Accelerating the Transformation of Television Advertising

whitePaper | May 31, 2021

It's the age of digital transformation. And for TV advertising, this evolution is fueling growth for both brands and television networks. But to take advantage of new opportunities to deliver critical business outcomes, both advertisers and media companies need to embrace four key priorities: TV attribution, identity, agility, and measurement.

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Unlocking the promise of streaming media

whitePaper | June 7, 2022

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options, and the list of platforms and programs that serve up those options are increasing all the time. As streaming builds momentum with audiences, and as advertisers gain experience with the medium, TV and audio are increasingly becoming data-driven advertising channels.

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Spotlight

Intermark Group

Intermark Group is one of the South’s largest hybrid agencies, with a team comprised of highly creative, strategic and innovative people. A forward thinking company, Intermark strives to create memorable work, incorporating traditional aspects with leading-edge digital and social media features.

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