Programmatic Advertising

The Future of Programmatic will be Curated

October 18, 2022

Future of Programmatic
The world of digital advertising has changed dramatically in the last decade.

Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of programmatic advertising and RTB, the supply chain connecting media buyers and publishers was transformed forever.

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media junction®

Media junction® is known worldwide for building beautiful user-centric websites—that get results. We're a humble group of strategists, designers, and developers who love what we do. We work with growth-driven businesses of all sizes from Minneapolis to Houston, Silicon Valley to New York City and everywhere in-between. We offer competitive rates with an almost unheard of quick turnaround time.

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Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic. Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

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The Ultimate Guide to OEM advertising

whitePaper | September 20, 2022

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system. As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

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Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

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Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

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Ghost Bidding for Causal Advertising Measurement

whitePaper | August 10, 2022

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A Global Threat to Enterprises: the Impact of AD Attacks

whitePaper | November 15, 2022

Don't wait for a billion-dollar IT bill. Get the Tenable guide by Microsoft MVP Sylvain Cortes for a crash course in the cyber risks you need to address today and the catastrophic cases of companies that failed to. 15 corporate breaches that cost household names billions 3 best practice checklists to harden your AD security 5 high-level cyber risks that leaders must address

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whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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Spotlight

media junction®

Media junction® is known worldwide for building beautiful user-centric websites—that get results. We're a humble group of strategists, designers, and developers who love what we do. We work with growth-driven businesses of all sizes from Minneapolis to Houston, Silicon Valley to New York City and everywhere in-between. We offer competitive rates with an almost unheard of quick turnaround time.

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