The Interaction Between Digital Marketing Communication and Customer Loyalty

The effects of digital marketing communication on customer loyalty: an integrative model and research propositions. marketing communication in their customer relationship management and what it was found that digital marketing would enhance trust, commitment or loyalty. Relationship between buyer-seller interaction and company's overall returns.

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DeAngelis Advertising & Marketing

DeAngelis is new to linkedin, but now known in many markets for driving MORE Traffic & Value to our clients. We cut the clutter with our creative ads & make sure our clients thrive over the competition. Modern production suites, smart Media Placement Expertise & Digital Dominance, coupled with a vibrant team of Automotive & Retail advertising experts, means you get the latest & greatest advertising options available.

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FAST 101 - A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | October 18, 2022

FAST or Free Ad-supported Streaming TV refers to the new linear distribution model that delivers pre-programmed content to a mass audience via connected devices. What makes it different from AVOD (Advertising-supported Video on Demand) is – linear content distribution. In simpler terms, a FAST channel is like a traditional TV channel that has fixed programming, schedules, and advertising. On the other hand, the AVOD model, apart from being ad-based, lets viewers choose what they want to watch in an on-demand manner.

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Trends in Health Advertising

whitePaper | May 24, 2022

Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

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Paid advertising in a world of rising cost

whitePaper | September 30, 2022

Like gas and groceries, marketing is getting more expensive – and B2B SaaS marketers who rely on paid advertising feel the pain the most. Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable: Ads are more expensive due to crowding and competition on paid platforms. People have changed the way they research products online, and they are leaving trackable platforms for dark social. If it feels like “people aren’t clicking on ads anymore,” you’re not alone. New privacy regulations make it difficult to target the right customers - and easy to waste ad budgets.

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The Future of Programmatic will be Curated

whitePaper | October 18, 2022

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of programmatic advertising and RTB, the supply chain connecting media buyers and publishers was transformed forever.

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The Best Google Adsense Alternatives for Publishers

whitePaper | November 15, 2022

AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites. What kind of inventory can be monetized with AdSense? Officially AdSense is open for all kinds of inventory. However, there are certain inventory types that are getting monetized on AdSense most often.

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Every CMO's ultimate AdTech & MarTech guide for the MadTech Era

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

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Spotlight

DeAngelis Advertising & Marketing

DeAngelis is new to linkedin, but now known in many markets for driving MORE Traffic & Value to our clients. We cut the clutter with our creative ads & make sure our clients thrive over the competition. Modern production suites, smart Media Placement Expertise & Digital Dominance, coupled with a vibrant team of Automotive & Retail advertising experts, means you get the latest & greatest advertising options available.

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