Programmatic Advertising

The Local Programmatic Market: OTT and Digital Reach Extension Channels

September 22, 2022

Local Programmatic Market
The local advertising marketplace will reach $167.4 billion in 2022 as local, regional, and national buyers compete to bring their messages to local audiences across major traditional and digital media platforms. The fastest-growing media segment is OTT with an annual growth rate of +57.4 percent in 2022. This emphasizes how competitive this media channel has become, as consumer behavior follows the same trend. In this whitepaper developed in collaboration with BIA, discover key trends impacting shifting media budgets, the effects of programmatic, and forecasts for local advertising in the years to come.

Spotlight

Grip Limited

We are an advertising agency. We do things like TV spots, digital, radio, strategy, branding, design, integrated campaigns, and other great stuff. But mostly we just do better ideas. We are Intercommunapackistratapromotising. What, that still isn't 250 characters? Ummm, we like dogs too.

OTHER WHITEPAPERS
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Powering a Programmatic Revolution Through APIs

whitePaper | September 23, 2022

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Location Context 2.0

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Spotlight

Grip Limited

We are an advertising agency. We do things like TV spots, digital, radio, strategy, branding, design, integrated campaigns, and other great stuff. But mostly we just do better ideas. We are Intercommunapackistratapromotising. What, that still isn't 250 characters? Ummm, we like dogs too.

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