DISPLAY ADVERTISING

The Marketer’s Identity Crisis

December 1, 2021

The_Marketers_Identity
In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible.

The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline.

This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

Spotlight

Target Digital Marketing

Target Digital Marketing is a one stop digital marketing shop, pioneering technology and providing strategic digital marketing solutions, with unmatched customer service, to businesses of all sizes. Our creative online marketing strategies combine effective content marketing, search engine optimization and engaging social media campaigns that drive powerful and lucrative results for our clients..

OTHER WHITEPAPERS
news image

Global Ad Spend Forecasts

whitePaper | November 1, 2022

Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 markets globally, now anticipates US$738.5 billion will be spent worldwide in this July ‘reforecast’. This reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup coinciding with the peak ‘holidays season’ for the first time.

Read More
news image

Integrated media plan 2019

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

Read More
news image

Ghost Bidding for Causal Advertising Measurement

whitePaper | August 10, 2022

It’s critical for marketers to know if their campaigns are influencing behavior in response to an ad. But to really know if a campaign actually works, consumer response must be compared with those who hadn’t been exposed to the ad. This new study demonstrates the dramatic power of “ghost bidding” in revealing true campaign effectiveness. A large U.S.-based apparel company ran an extended ad campaign to a targeted audience. The difference? The company used demand-side platform technology to simultaneously expose and exclude identical user groups from viewing the ad. This A/B study used “ghost bidding”—withdrawing bids from the excluded group at the last moment—to plot the true effectiveness of display, video and audio ads, and demonstrated a powerful validation of marketing effectiveness.

Read More
news image

Unlocking the creative power of social media marketing

whitePaper | June 13, 2022

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

Read More
news image

How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

Read More
news image

The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

Read More

Spotlight

Target Digital Marketing

Target Digital Marketing is a one stop digital marketing shop, pioneering technology and providing strategic digital marketing solutions, with unmatched customer service, to businesses of all sizes. Our creative online marketing strategies combine effective content marketing, search engine optimization and engaging social media campaigns that drive powerful and lucrative results for our clients..

Events