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The Marketer’s Identity Crisis

December 1, 2021

The_Marketers_Identity
In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible.

The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline.

This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:

Spotlight

Leo Burnett

With almost 80 years of creating iconic campaigns, Leo Burnett Worldwide believes that creativity can change behavior. A HumanKind communications company, it operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 98 offices and nearly 10,000 employees.

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Leo Burnett

With almost 80 years of creating iconic campaigns, Leo Burnett Worldwide believes that creativity can change behavior. A HumanKind communications company, it operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 98 offices and nearly 10,000 employees.

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