The Resource: RSO Marketing and Advertising

Effective marketing and advertising are some of the most important components of successful programming. You have a great program and you want everyone on campus to know about it. On a campus of nearly 40,000 students and 10,000 faculty and staff, publicizing your organization is not an easy task. Your message can get lost in the shuffle, if not communicated effectively. The University of Illinois at Urbana-Champaign is an active campus. Dozens of programs take place every day. To have students take notice of your programs, effective marketing and advertising are critical.

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Direct Online Marketing

Direct Online Marketing™ is a full service search engine marketing (SEM) firm offering paid search marketing (pay per click, PPC), search engine optimization (SEO), social media advertising, and retargeting. Our clients come from a range of verticals, including industrial, financial, sports, legal, political, trucking, health care, and retail.

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BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

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complete guide to facebook advertising

whitePaper | December 4, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

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State of Inbound Marketing Trends

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

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The complete guide to first-party data

whitePaper | October 7, 2022

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric strategy. In this guide, we outline everything you need to know to build optimal experiences for consumers using first-party data.

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2022 Digital Advertising Trends: A Top 10 List for Publishers

whitePaper | June 2, 2022

The media industry is entering a new phase of evolution yet again as the world begins to reopen, thanks to increasing COVID-19 vaccination coverage. Global advertising spend rose by 24% in 2021, the strongest year-over-year growth on record in 40 years, according to the World Advertising Research Center (WARC). Ad spend is expected to grow by another 12.5% in 2022. This is positive news for publishers. However, new opportunities bring new challenges.

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A Guide to eSports Advertising

whitePaper | September 2, 2022

The eSports industry has been the beneficiary of a huge shift in consumer behavior as a result of the pandemic. We have seen incredible surges in popularity across eSports participation and viewership. Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for eSports noobs to help understand the ins and outs of the industry.

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Spotlight

Direct Online Marketing

Direct Online Marketing™ is a full service search engine marketing (SEM) firm offering paid search marketing (pay per click, PPC), search engine optimization (SEO), social media advertising, and retargeting. Our clients come from a range of verticals, including industrial, financial, sports, legal, political, trucking, health care, and retail.

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