Ad Networks

The Ultimate Guide to OEM advertising

September 20, 2022

Guide to OEM advertising
Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system.

As we know, Android manufacturers are predominantly brands of Asian origin. In the global market of mobile advertising OEMs develop as a response to the monopoly of Meta and Google. There is a list of predominant factors suggesting that OEMs are going to take the leading role as user acquisition channels in the next couple of years.

Spotlight

Lombardo & Partners

LOMBARDO is a full service Advertising, Branding & Consulting firm headquartered in West Palm Beach, FL with offices in LA and NYC. We are Creatively Focused and Results Driven. Our executive team brings big agency skills, discipline and experience to one of the few remaining mid-size agencies in the US. At Lombardo, you’ll find hard workers and creative thinkers, no matter what department we are in. We know that the only way to satisfy a client is by always doing what’s right for the Brand and client ROI.

OTHER WHITEPAPERS
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Social Media Monitoring and Listening

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Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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How to Market Your SMB Business using DOOH

whitePaper | October 3, 2022

Over the past few years, outdoor advertising has evolved at a rapid pace. No longer restricted to paper-based posters, billboards and flyers pinned to lampposts, the out of home (OOH) ad has gone digital thanks to the growing network of digital out of home media, or DOOH media, now readily accessible to businesses of all shapes and sizes at a cost- effective rate via modern programmatic buying platforms. Digital outdoor advertising is one of the best ways for SMBs to reach consumers and capture the attention of their target audience – which is precisely why it’s now a priority for businesses looking to drive audience engagement with dynamic content in an offline environment.

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8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

whitePaper | March 8, 2023

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities. In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Digital out of home: realizing the potential

whitePaper | January 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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Why Ad Quality Matters So Much For Rewarded Video Ads

whitePaper | September 19, 2022

What Are Rewarded Video Ads? Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.). These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others. Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free). 54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

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Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

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Spotlight

Lombardo & Partners

LOMBARDO is a full service Advertising, Branding & Consulting firm headquartered in West Palm Beach, FL with offices in LA and NYC. We are Creatively Focused and Results Driven. Our executive team brings big agency skills, discipline and experience to one of the few remaining mid-size agencies in the US. At Lombardo, you’ll find hard workers and creative thinkers, no matter what department we are in. We know that the only way to satisfy a client is by always doing what’s right for the Brand and client ROI.

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