TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

whitePaper | November 14, 2022

Adtech and Martech have become buzzwords in every marketing discourse in recent years. Because digital ad spending is skyrocketing, understanding these concepts, products, and impacts is critical. But, more importantly, finding common ground between the two and chances to unify them as a whole (MADtech) for improved ROAS and ROI on tech investments is vital.With the impending abolition of third-party cookies, there is even more incentive for your Adtech and Martech stacks to work in tandem in order for your advertising and marketing to perform well and seamlessly. But, given the sheer amount of tools in these stacks, it’s even more essential to identify redundancies between them every time you invest in a new one.This guide takes you through the fundamentals of Adtech and Martech and brings proven advice on unifying your tech stack for better results.

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

whitePaper | March 24, 2023

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how audiences spend their time—yet gaming captures less than 5% of advertiser budgets.

whitePaper | September 6, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | May 17, 2021

Ads are a powerful and growing profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com oriented retail media revenue from CPG manufacturers by 2025; the figure should be substantially larger when we contemplate the potential to tap into media streams from electronic, apparel, sporting goods and other manufacturers for some retailers.” The scale here is massive, and marketplace operators are taking note.