PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING, BRAND MARKETING

Trend in Health Advertising

May 30, 2022

trends-in-health-advertising
Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

Spotlight

Hive

An agency with a new approach to healthcare communications. We place patients at the heart of our strategic process and wrap this understanding in healthcare professional insight. The result is better communications, increased patient loyalty and improved health outcomes.

OTHER WHITEPAPERS
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The complete guide to facebook advertising

whitePaper | December 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. This guide features the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

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Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

whitePaper | March 15, 2023

In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences? Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

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Rate card 2020

whitePaper | February 4, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Your customers are on social media

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

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Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

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How to Market Your SMB Business using DOOH

whitePaper | October 3, 2022

Over the past few years, outdoor advertising has evolved at a rapid pace. No longer restricted to paper-based posters, billboards and flyers pinned to lampposts, the out of home (OOH) ad has gone digital thanks to the growing network of digital out of home media, or DOOH media, now readily accessible to businesses of all shapes and sizes at a cost- effective rate via modern programmatic buying platforms. Digital outdoor advertising is one of the best ways for SMBs to reach consumers and capture the attention of their target audience – which is precisely why it’s now a priority for businesses looking to drive audience engagement with dynamic content in an offline environment.

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Spotlight

Hive

An agency with a new approach to healthcare communications. We place patients at the heart of our strategic process and wrap this understanding in healthcare professional insight. The result is better communications, increased patient loyalty and improved health outcomes.

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