Programmatic Advertising, Social Media Advertising, Brand Marketing

Trend in Health Advertising

May 30, 2022

trends-in-health-advertising
Today’s pharma marketers are adapting their advertising strategies and investments in a world of digital choice. By embracing new online video and digital audio channels, advertisers are taking advantage of more precise targeting tactics, more efficiently reaching key patients and HCPs, and improving the overall ROI of their marketing investments.

Spotlight

E-BCR

E-BCR is an innovative company that focuses on business, consulting, research services, online shopping and investments. The founder is Michael Kassotakis MCIM, MCMI, President and Managing Director, business consultant, marketer, economist, web designer, webmaster, online advertiser, online publisher and accountant. All services are provided through the Internet and http://www.e-bcr.com. It's primary activity is management consulting and marketing since 2004.

OTHER WHITEPAPERS
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Brands and Branding

whitePaper | December 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: Branding is a strategic point of view, not a select set of activities.

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5 Header Bidding Health Metrics Every Publisher Should Watch

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

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TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

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Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

whitePaper | February 6, 2023

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

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Your customers are on social media

whitePaper | December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation

whitePaper | December 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

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Spotlight

E-BCR

E-BCR is an innovative company that focuses on business, consulting, research services, online shopping and investments. The founder is Michael Kassotakis MCIM, MCMI, President and Managing Director, business consultant, marketer, economist, web designer, webmaster, online advertiser, online publisher and accountant. All services are provided through the Internet and http://www.e-bcr.com. It's primary activity is management consulting and marketing since 2004.

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