CMO STRATEGY

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

March 15, 2023

Ad Strategies Should Adapt
In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences?

Our new recession report will help you develop successful campaigns that maximize your return on marketing investment  during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

Spotlight

PSI Advertising

PSI are the international division of Posterscope, and specialise in delivering intelligent communications solutions to advertisers wishing to use Out-of-Home media, the world over.PSI connect advertisers and brands to the possibilities presented by an increasingly mobile public, in any market, at home or overseas. All Out-of-Home media environments and formats are covered by PSI, globally.

OTHER WHITEPAPERS
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State of Inbound Marketing Trends

whitePaper | December 9, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

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The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Why Your Marketplace Needs an Ad Program

whitePaper | May 17, 2021

Ads are a powerful and growing profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com oriented retail media revenue from CPG manufacturers by 2025; the figure should be substantially larger when we contemplate the potential to tap into media streams from electronic, apparel, sporting goods and other manufacturers for some retailers.” The scale here is massive, and marketplace operators are taking note.

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Internet Advertising Revenue Report

whitePaper | September 20, 2022

U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.

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Discover What 3D Immersive Advertising Can Do for Your Ecommerce Brand

whitePaper | September 22, 2022

The advertising landscape has always been fast-moving and responsive to changing trends but never has it been more competitive. Despite more channels to advertise on than ever before, consumers’ tolerance for advertising is at an all-time low. In fact, 89% said they either disliked ads or did not engage with them. This decline in ads tolerance has been driven by a combination of factors. From sheer saturation of adverts – it’s estimated that we are exposed to 6,000 to 10,000 ads a day – to platforms that give us a choice to pay for a subscription in return for no ads. Not only are advertisers battling with low engagement, but they are also dealing with ad blockers and increased regulations around data privacy and consumer choice. This makes the advertising landscape even more difficult to navigate and drive success.

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Online Advertising Programme Market Insights

whitePaper | September 12, 2022

Spark Ninety is a strategy consultancy focused on the digital media and advertising sectors. It helps clients to understand complex markets and emerging business models; to develop strategies and plans; and to assess investments.

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Spotlight

PSI Advertising

PSI are the international division of Posterscope, and specialise in delivering intelligent communications solutions to advertisers wishing to use Out-of-Home media, the world over.PSI connect advertisers and brands to the possibilities presented by an increasingly mobile public, in any market, at home or overseas. All Out-of-Home media environments and formats are covered by PSI, globally.

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