Brand Marketing

VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

November 30, 2021

VIRTUAL_ADVERTISING_CUTTING
This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast.

Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

Spotlight

ineedhits

Based in Perth, Western Australia, ineedhits has serviced over 100,000 customers and 700,000 subscribers worldwide.ineedhits current partners include Yahoo!, Google, LivePerson, ExactSeek and Net Applications. The company has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

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Spotlight

ineedhits

Based in Perth, Western Australia, ineedhits has serviced over 100,000 customers and 700,000 subscribers worldwide.ineedhits current partners include Yahoo!, Google, LivePerson, ExactSeek and Net Applications. The company has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

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