Brand Marketing

VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

November 30, 2021

VIRTUAL_ADVERTISING_CUTTING
This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast.

Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

Spotlight

OUTFRONT Media

Elevating out-of-home by connecting customers with the best assets, audiences, innovation, and people - so our advertisers grow and prosper.We offer the best advertising inventory and most desired landmark locations, including leading positions in high-traffic areas, retail districts, transit centers, and iconic destinations from Times Square to the Sunset Strip. Our growing national network of digital billboards and our collection of 400,000+ displays cannot be matched.Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.

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