BRAND MARKETING

VIRTUAL ADVERTISING CUTTING THROUGH THE REGULATION

November 30, 2021

VIRTUAL_ADVERTISING_CUTTING
This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technologywithin any live event broadcast.

Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.

Spotlight

Mustache

Mustache is uniquely positioned as a “one-stop shop” social agency and production company hybrid. This structure allows us to conceive, build, launch, and manage creative campaigns for brands, AND leverage a fully staffed, video-focused creative house to develop short form and long form content including linear TV and OTT programming.

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