ADVERTISER PLATFORMS

Why Ad Quality Matters So Much For Rewarded Video Ads

September 19, 2022

Rewarded Video Ads
What Are Rewarded Video Ads?

Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.).

These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others.

Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free).

54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

Spotlight

JCDecaux

JCDecaux is the number 1 worldwide in outdoor advertising and self-service bicycle scheme. It has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

OTHER WHITEPAPERS
news image

BRAND MAGNETISM

whitePaper | December 14, 2021

Branding. The term alone evokes a myriad of thoughts, definitions, and even feelings. Throughout our combined 30+ years of marketing experience, we have helped many organizations understand the difference between what they perceived branding to mean versus the realities that drive their brand’s culture and the customer experience. We have seen great brands defined and redefined, seen company cultures come to life, witnessed new launches leading to customer engagement, and products launched into the marketplace that evoke national appeal. What does all of that mean to you, charged with growth in the student housing business vertical? Clarity. Confidence. Stability. Growth. Let’s start with a simple definition.

Read More
news image

Measuring true impact in digital travel advertising

whitePaper | January 5, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

Read More
news image

Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

whitePaper | February 6, 2023

With casual gaming advertising - particularly the high-performing rewarded video ad format - smartclip offers a powerful, brand-safe, and effective way for companies to reach their potential customers with targeted, scalable campaigns. In this white paper, smartclip aims to ensure the opportunities presented by casual gaming advertising are accessible to all, sharing the insight, expertise, and knowledge needed to take any campaign to the next level.

Read More
news image

Designing Ads for Digital Displays Getting the most impact from the medium

whitePaper | March 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Read More
news image

Embedding Artifical Intelligence across the Sales and Marketing Value Chain

whitePaper | December 1, 2021

As expectations of customers evolve rapidly due to their everyday interactions with big tech companies, the sales and marketing function across industries is striving to deliver carefully curated, hyper-personalized experiences to consumers. Success in today’s experience economy largely depends on ensuring customer-centricity throughout the customer lifecycle. However, creating better emotional connections with customers may prove to be a daunting exercise considering the explosion of data, lack of in-house data and analytics expertise, decreasing attention spans of consumers, and shrinking marketing budgets.

Read More
news image

The rise of digital audio advertising

whitePaper | December 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

Read More

Spotlight

JCDecaux

JCDecaux is the number 1 worldwide in outdoor advertising and self-service bicycle scheme. It has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising.

Events