ADVERTISER PLATFORMS

Why Ad Quality Matters So Much For Rewarded Video Ads

September 19, 2022

Rewarded Video Ads
What Are Rewarded Video Ads?

Many apps, and especially mobile games, have rewarded ad units, in which users are exposed to an ad in exchange for a benefit (extra lives, in- app currency, etc.).

These ads are often video ads, but a rewarded ad can come in any format, including a playable/interactive ad, a full-screen interstitial, or a 360° ad, among others.

Rewarded ads are among the most popular ad formats because users gain a reward for viewing the ad (beyond just getting access to the app for free).

54% of mobile gamers prefer rewarded ads, while 50% of mobile gamers like rewarded ad formats overall. By comparison, only 21% explicitly dislike them. 61% of Gen Z gamers "enjoyed using the offerwall to complete rewarded ad offers."

Spotlight

PJA Advertising + Marketing

WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

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Spotlight

PJA Advertising + Marketing

WE HELP SELL AMAZING THINGS TO THE WORLD'S TOUGHEST BUYERS We help marketers in innovation-driven categories like healthcare and technology create unexpected and engaging campaigns that close the gap between brand and buyer. Put simply, we find excitement and insight in places others might miss. PJA is a full-service digital ad agency. We see our role as living at the intersection of data and creativity. There are the things we create, such as advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market. Making life better for buyers. And promoting things our clients do better than anyone else. Regardless of technology or medium, it’s the challenge of finding the inspiring story and bringing it to life in unignorable ways that brings us to work every day.

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