Your customers are on social media

December 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is promising for brands who are active on social media platforms.

Spotlight

Evok Advertising

Founded in 2002 with a single-minded goal: to create advertising communications that motivate consumers. Our clients range from companies just beginning to market themselves or introduce new products or services, to established businesses seeking to strengthen their image, awareness among consumers and overall brand position. The evok team dedicates itself to fully understanding who your audience is, what’s important to them and what motivates them to action. We produce creative with a distinctive image and brand position that reaches your target market with effective precision while staying on time and on budget. We strongly believe in building lasting relationships with clients – becoming a partner instead of just a vendor. For us to achieve this, clients need to be happy with our creative work and our service. It’s important that we deliver on both fronts, and we have fun doing it.

OTHER WHITEPAPERS
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The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | March 6, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

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For The Game: Data fusion sheds a new light on players

whitePaper | October 17, 2022

For many of us, whether new, veterans, casual or enthusiasts, gaming has become an extension of our world, a virtual destination where we express ourselves, socialise within communities, and chase our passions. Therefore, it should not come as a surprise that gaming has turned into a mass medium commanding large audiences and driving colossal revenues: 3.5b people are predicted to be gamers by 2025, generating more than US$225b in revenue.

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The Ultimate Guide to Digital Out-of-Home

whitePaper | October 18, 2022

This primer for success outlines the basics of the ever-evolving digital out-of-home landscape - from the variety of venue types, to key tactics for campaign execution, and how to best incorporate the medium into your broader marketing strategy to drive real-world results.

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Out Of Home Trend Report 2022/2023

whitePaper | November 7, 2022

The trend report explores the boundary between the digital and physical; how does a medium like out of home (OOH) relate to the metaverse? We discuss how OOH is developing and how brands can share sustainable and believable content within the traditional media space as well as in the emerging metaverses. Dentsu also predicts that omnichannel planning will be a key driver of the growth of (D)OOH.

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Pivot or panic: How smart brands navigate challenging times with creativity

whitePaper | May 27, 2022

Advertisers know that a well-placed plug can tug at the heartstrings, or that a nimble, witty retort can gain the upper hand on a busy press day. A company can have the finest business acumen, but without an empowered creative team—from a junior designer to the chief marketing officer—the messaging will fall short, or worse, alienate the very customers it’s trying to reach.

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5 Header Bidding Health Metrics Every Publisher Should Watch

whitePaper | November 30, 2022

Header bidding has become an essential component of most publishers’ ad monetisation strategy, allowing for better inventory fill rates and higher revenue. But just because header bidding is driving more spend to publishers doesn’t mean it can’t be optimised further. This white paper shares 5 metrics publishers should keep an eye on when evaluating the health of their header setup for maximum yield.

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Spotlight

Evok Advertising

Founded in 2002 with a single-minded goal: to create advertising communications that motivate consumers. Our clients range from companies just beginning to market themselves or introduce new products or services, to established businesses seeking to strengthen their image, awareness among consumers and overall brand position. The evok team dedicates itself to fully understanding who your audience is, what’s important to them and what motivates them to action. We produce creative with a distinctive image and brand position that reaches your target market with effective precision while staying on time and on budget. We strongly believe in building lasting relationships with clients – becoming a partner instead of just a vendor. For us to achieve this, clients need to be happy with our creative work and our service. It’s important that we deliver on both fronts, and we have fun doing it.

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