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Display Advertising

UK advertising | December 15, 2021

The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...

Advertiser Campaign Management

Sciton | November 30, 2020

Sciton Inc., a leading manufacturer of medical and aesthetic lasers and light source technologies, launches a new advertising series "You Deserve Better, You Deserve Sciton" to coincide with the holiday season. Fall and winter are customarily the best season to go through aesthetic laser treatments because of less time spent in the sun and additional time spent indoors. Sciton exploits this with a robust ad campaign that reaches customers where they are investing the mos...

Social Media Advertising

Amobee, ID5 | September 06, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...

Ad Tech and Martech

AiAdvertising, GloriFi | October 31, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, today announced it has signed an agreement with GloriFi. Through the collaboration, AiAdvertising will implement its Campaign Performance Platform (CPP) to build upon GloriFi’s hugely successful soft launch with their co-founder Candace Owens. AiAdvertising’s CPP is t...