How to Market Your SMB Business using DOOH

whitePaper | October 10, 2022

Few retailers doubt the effectiveness of performance advertising. From humble origins to something more complex, it remains a preferred tactic for advertisers the world over. The reasons why remain simple. Retailers can target shoppers better. And they can measure their campaigns more accurately. But as campaign expectations have evolved, so have the metrics which determine success.

whitePaper | November 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihood.

whitePaper | October 10, 2022

Audience experiences are being transformed by the rapid consumer adoption of Connected TV (CTV) and the vast array of premium TV content choices in linear and OTT environments. How do media companies meet audience demand for premium-quality channels and content across every screen — while also maximizing profitability?

whitePaper | November 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white paper collates a range of industry measurement approaches along with general research findings and learnings. The white paper also provides guidance and considerations, based on these learnings, for campaign measurement.

whitePaper | September 12, 2022

Spark Ninety is a strategy consultancy focused on the digital media and advertising sectors. It helps clients to understand complex markets and emerging business models; to develop strategies and plans; and to assess investments.

whitePaper | November 30, 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them. IAB Data Center of Excellence is focused on