Abstrakt Marketing Group

post-gazette | April 05, 2020

When hugs and kisses just won’t do, we can all take comfort in relaxed car loan payments? It’s a brave new world out there amid the COVID-19 pandemic, and advertisers are learning that what looked like a slam dunk winner since well, forever might now be cringeworthy. The giant Pennsylvania chocolate maker quickly suspended its “Heartwarming the World” ad. That nice 94-year-old man distributing candy bars looks like a coronavirus threat to himself and the community. &ldquo...

Ogury | October 30, 2020

Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable. Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demo...

ADVERTISER PLATFORMS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

AD NETWORKS

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...