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Abstrakt Marketing Group
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Microsoft | September 04, 2020
After being in open preview for about the last 10 months, Microsoft Ads is rolling out a redesign of its interface. It will be appearing in accounts over the next several weeks, and will streamline views, tools, and workflow into a familiar layout. A new default experience for users managing multiple accounts gives an at-a-glance experience for manager-level insights, making it faster to spot where action might need to be taken in different accounts. Customizable tiles in the dashboard let manag...
Google | August 07, 2020
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...
Alfi | May 27, 2020
Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown.
Vizio | February 18, 2020
With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising.
“We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business.
Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...
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