Abstrakt Marketing Group

9to5google | April 12, 2020

At a Glance: Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. The 90-second video — which uses an instrumental version of “New York” by St. Vincent &...

DISPLAY ADVERTISING

Permutive | June 20, 2022

On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust. Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...

SOCIAL MEDIA ADVERTISING

IRI | September 17, 2021

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social ...

AD NETWORKS

Entravision | September 14, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced Chris Young, Chief Financial Officer and Treasurer, will present at the following upcoming investor conferences and meet with investors throughout the day: The Deutsche Bank 30th Annual Leveraged Finance Conference to be held September 19-21, 2022 in Scottsdale, Arizona. Management is scheduled to present on Tuesday, September 20, 2022 at 11:20 a.m. PT. ...