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US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

news image

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More

AD NETWORKS

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

news image

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

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ADVERTISER PLATFORMS

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

news image

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

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NETFLIX MANAGEMENT TALKS COMPETITION, ADVERTISING, AND FREE CASH FLOW

fool | January 28, 2020

news image

By the looks of Netflix stock's (NASDAQ:NFLX) paltry 1% gain over the past 12 months, some investors might mistakenly conclude that intensifying competition has stunted the underlying company's growth. But this is far from reality. 2019 was a record year for Netflix, featuring a 20% year-over-year increase in subscribers. This subscriber growth, combined with price increases, helped total revenue rise 28% year over year. Operating income for the year jumped even faster, climbing 62% year...

Read More
news image

US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More
news image

AD NETWORKS

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More
news image

ADVERTISER PLATFORMS

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

Read More
news image

NETFLIX MANAGEMENT TALKS COMPETITION, ADVERTISING, AND FREE CASH FLOW

fool | January 28, 2020

By the looks of Netflix stock's (NASDAQ:NFLX) paltry 1% gain over the past 12 months, some investors might mistakenly conclude that intensifying competition has stunted the underlying company's growth. But this is far from reality. 2019 was a record year for Netflix, featuring a 20% year-over-year increase in subscribers. This subscriber growth, combined with price increases, helped total revenue rise 28% year over year. Operating income for the year jumped even faster, climbing 62% year...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us