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ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

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Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

CADENT AND 605 PARTNER TO DRIVE OUTCOMES AND RETURN ON AD SPEND FOR MARKETERS

Cadent | December 15, 2022

news image

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, today announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. With over 15 reports delivered to-date and more to come in...

Read More

CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

techcrunch | February 13, 2020

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GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More

MOBILE ADVERTISING

ENTRAVISION AND ANZU ANNOUNCE EXCLUSIVE CROSS-PLATFORM IN-GAME ADVERTISING PARTNERSHIP FOR LATIN AMERICA

Entravision, Anzu | April 21, 2022

news image

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-w...

Read More
news image

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More
news image

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

CADENT AND 605 PARTNER TO DRIVE OUTCOMES AND RETURN ON AD SPEND FOR MARKETERS

Cadent | December 15, 2022

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, today announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. With over 15 reports delivered to-date and more to come in...

Read More
news image

CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

techcrunch | February 13, 2020

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More
news image

MOBILE ADVERTISING

ENTRAVISION AND ANZU ANNOUNCE EXCLUSIVE CROSS-PLATFORM IN-GAME ADVERTISING PARTNERSHIP FOR LATIN AMERICA

Entravision, Anzu | April 21, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-w...

Read More

Resources

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DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

Internet Advertising Revenue Report

Whitepaper

resource image

ADVERTISER CAMPAIGN MANAGEMENT

A Guide to Crafting Healthcare Ad Campaigns That Convert

Whitepaper

resource image

DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

Internet Advertising Revenue Report

Whitepaper

resource image

ADVERTISER CAMPAIGN MANAGEMENT

A Guide to Crafting Healthcare Ad Campaigns That Convert

Whitepaper

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us