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BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA | August 19, 2020

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BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

Read More

DISPLAY ADVERTISING

NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

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The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Read More

GUARDIAN TO BAN ADVERTISING FROM FOSSIL FUEL FIRMS

theguardian | January 29, 2020

news image

The Guardian will no longer accept advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. The move, which follows efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency, was announced on Wednesday and will be implemented with immediate effect. The ban will apply to any business primarily involved in extracting fossil fuels, incl...

Read More

BRAND MARKETING

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

news image

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More
news image

BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA | August 19, 2020

BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

Read More
news image

DISPLAY ADVERTISING

NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Read More
news image

GUARDIAN TO BAN ADVERTISING FROM FOSSIL FUEL FIRMS

theguardian | January 29, 2020

The Guardian will no longer accept advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. The move, which follows efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency, was announced on Wednesday and will be implemented with immediate effect. The ban will apply to any business primarily involved in extracting fossil fuels, incl...

Read More
news image

BRAND MARKETING

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More

Resources

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DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

State of Inbound Marketing Trends

Whitepaper

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ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article

resource image

DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

Adobe Primetime Advertising Security Overview

Whitepaper

resource image

DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

State of Inbound Marketing Trends

Whitepaper

resource image

ADVERTISER CAMPAIGN MANAGEMENT

AI-Powered Creative: Get Higher ROI for Clients

Article

resource image

DISPLAY ADVERTISING, MOBILE ADVERTISING, RETARGETING

Adobe Primetime Advertising Security Overview

Whitepaper

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us