Amanda Bohan Marketing

ABM is a full-service advertising & marketing firm specializing in theatre, arts & culture, and live events, with expertise in marketing & promotions, traditional & online advertising, social media, and creative services. Our primary goals are to strengthen your brand, grow you audience, and sell more tickets.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD TECH AND MARTECH

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

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DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

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MOBILE ADVERTISING

MINTEGRAL ANNOUNCES SDK PRODUCTS COMPLETES A USER PRIVACY SECURITY ASSESSMENT PERFORMED BY INTERNATIONALLY RECOGNIZED ACCOUNTING FIRM

Mintegral | January 11, 2021

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Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure. The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensi...

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CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

news image

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More

AD NETWORKS

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

news image

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

news image

AD TECH AND MARTECH

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Read More
news image

MOBILE ADVERTISING

MINTEGRAL ANNOUNCES SDK PRODUCTS COMPLETES A USER PRIVACY SECURITY ASSESSMENT PERFORMED BY INTERNATIONALLY RECOGNIZED ACCOUNTING FIRM

Mintegral | January 11, 2021

Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure. The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensi...

Read More
news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

AD NETWORKS

ZAPPI INTRODUCES PREDICTIVE ADVERTISING TOOL TO ASSIST BRANDS IN UNDERSTANDING THE IMPACT OF ADVERTISING ON SALES AND BRAND EQUITY

Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More