Amanda Bohan Marketing

abmagency.com

ABM is a full-service advertising & marketing firm specializing in theatre, arts & culture, and live events, with expertise in marketing & promotions, traditional & online advertising, social media, and creative services. Our primary goals are to strengthen your brand, grow you audience, and sell more tickets.

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HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

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Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

ICE LAUNCHES MULTI-FACETED GLOBAL BRAND AND ADVERTISING CAMPAIGN

Intercontinental Exchange | March 24, 2022

news image

Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme. Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding...

Read More

AD TECH AND MARTECH

OUTHUM MEDIA INTRODUCES DOA, A CLOUD-BASED AD BOOKING PLATFORM

Outhum Media | August 19, 2022

news image

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay ...

Read More

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

news image

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More
news image

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ICE LAUNCHES MULTI-FACETED GLOBAL BRAND AND ADVERTISING CAMPAIGN

Intercontinental Exchange | March 24, 2022

Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme. Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding...

Read More
news image

AD TECH AND MARTECH

OUTHUM MEDIA INTRODUCES DOA, A CLOUD-BASED AD BOOKING PLATFORM

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay ...

Read More
news image

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More